Creator Content Manager
Description
BabyCenter and What to Expect are seeking a Creator Content Manager to drive influencer marketing and talent initiatives that expand our reach, deepen trust, and amplify authentic parent voices.
This is a hands-on role where you’ll source and manage creators, oversee collaborations end-to-end, and act as the link between our social and editorial teams on talent-driven content. You’ll bring creative ideas and sharp execution skills to help build programs that resonate with parents everywhere. This role is based in our New York City office on a hybrid schedule.
Key Responsibilities
- Influencer Marketing
- Develop and execute influencer campaigns that drive awareness, engagement, and registrations.
- Source, screen, recruit, and onboard creators and experts who fit brand priorities and audience needs.
- Draft scopes of work for collaborations, including deliverables, rights, timing, and payment terms.
- Maintain ongoing relationships with creators, providing briefs, coaching, and feedback on content.
- Talent Recruitment & Development
- Recruit and nurture diverse voices to feature across BabyCenter and What to Expect platforms (apps, websites, newsletters, and social).
- Support programs like BabyCenter Advisors, ensuring contributors are engaged and aligned to brand values.
- Partner with branded content team to manage creator rosters, rates, and performance notes.
- Cross-Team Collaboration
- Act as the conduit between social and editorial teams, ensuring influencer and talent-driven content is integrated seamlessly.
- Monitor the creator landscape to identify new talent, surface emerging trends, and update best practices.
- Track performance of influencer and talent programs, share results with stakeholders, and recommend optimizations.
Qualifications
- 5+ years of experience in influencer marketing, talent partnerships, or community development, preferably in parenting, lifestyle, or health categories.
- Ability to work in our New York City office 2 days a week
- Proven ability to build and scale influencer programs and manage talent relationships.
- Strong understanding of the social media landscape and influencer economy.
- Exceptional communication and relationship-management skills.
- Strategic thinker with strong executional chops and project management skills.
- Comfortable analyzing performance metrics and making data-driven recommendations.
- Passion for supporting parents and families through authentic, diverse voices.
About Everyday Health Group - Pregnancy & Parenting
Everyday Health Group - Pregnancy & Parenting operates the world’s most-recognized pregnancy and parenting brands, including What to Expect, BabyCenter, Emma's Diary, and Mom 2.0. We reach millions of families every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
Everyday Health Group - Pregnancy & Parenting operates the world’s most-recognized pregnancy and parenting brands, including What to Expect, BabyCenter, Emma's Diary, and Mom 2.0. We reach millions of families every month through our global websites, mobile apps, online communities, email, and social platforms, guiding parents through every step of the parenting journey – from preconception and pregnancy to the baby years and beyond.
Life at Everyday Health
At Everyday Health Group, the Health & Wellness division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits. Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan. We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays. We offer family building and caregiving support and generous Family Care and Parental leave, when you need it. We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
About Ziff Davis
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.
At Ziff Davis & Everyday Health Group, we remain dedicated to creating an environment where everyone feels valued, respected and empowered to succeed. We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources. Our employees are recognized and celebrated through employee engagement programs and recognition awards.
Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity and Inclusion has always been about fairness, equal opportunity and belonging, which enables us to attract and retain the best talent, regardless of background or circumstances, allowing our thousands of employees worldwide to thrive.
The Company provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience and geographic location. The salary compensation for this role is $80,000 to $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
If you're seeking a dynamic and collaborative work environment where you can see the direct impact of your performance and thrive both personally and professionally, then Everyday Health Group is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.